Juan Camilo Velasco

Regional Representative

Bilingual Industrial and Mechanical Engineer with an MBA, specializing in data-driven B2B commercial strategies, business development, and process optimization across the Fintech, Financial, Logistics, and Consulting sectors.

Business Development Manager | Sales Strategy | Negotiation | Revenue Growth | Market Intelligence | Affiliate Marketing | Business Intelligence | Client Management | Leadership | B2B | CRM | Power BI | SQL

Profile

Bilingual (D2) Industrial and Mechanical Engineer with an MBA and extensive experience defining and implementing commercial strategies that drive new business development, growth, and B2B expansion within the Fintech, Financial, Logistics, and Consulting sectors. Focused on aligning corporate strategy with business plans to increase sales, reduce costs, and optimize processes, thereby enhancing brand positioning and P&L profitability. Proven track record of leading multidisciplinary teams, monitoring KPIs, and achieving established goals. Highly skilled in data analysis and management tools including SQL, Excel, Power BI, Tableau, Python, and Access, as well as CRM systems like HubSpot and Salesforce.

Academic Background

IE Business School IMBA, Master in business administration · (January 2018 – January 2019) Universidad de los Andes – Colombia Bachelor of Engineering (B.Eng.), Mechanical Engineering · (2008 – 2015) Universidad de Los Andes Bachelor of Engineering (B.Eng.), Ingeniería industrial · (2012 – 2015) Universidad de los Andes – Colombia Course, Project Management · (2016 – 2016)

Experience

  • Deriv: He currently serves as Business Development Manager (since July 2024), focusing on attracting and retaining affiliates across LATAM.
  • Mastercard: Worked as a Senior Business Development Consultant, structuring projects for financial companies and achieving significant increases in portfolio billing and monthly revenue.
  • Addi: Served as Head of Business Operations for Colombia and Brazil, where he designed and implemented collection strategies that successfully reduced the non-performing loan portfolio.
  • Findeter SA: Held roles as Business Intelligence Coordinator and Energy Transition Business Developer, integrating data analysis tools like Power BI and leading electric mobility and energy transition projects.
  • Other Experiences: Includes business development and consulting roles at CARGALO in Spain and SDI Systems LATAM.

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